The Valpak PlusOne™ Difference
PlusOne postcards drive response rates for local businesses by only mailing to targeted households within local markets. Other mailers use saturation to blanket all households within a ZIP code, which is a much less effective direct mail marketing strategy. PlusOne is also a complete mail service where everything from creative design to printing to postage is included in the pricing.
Why Valpak PlusOne?
The Original PlusOne
Valpak was the first PlusOne postcard provider and mailed more than 100 million PlusOnes last year alone.
Target Audience
Homeowners with high household incomes that spend more with local businesses than the average consumer.
Format
8 ½” x 5” full-color mailer with minimized address and postage space to give the most real estate for your message.
Trackable Results
Each PlusOne is imprinted with a postal barcode and you can add a unique URL, QR code and phone number.
Automation
This new product uses the most efficient USPS equipment available to streamline the delivery of direct mail.
PlusOne with Informed Delivery Email Marketing
Informed Delivery is a USPS digital service where subscribers receive scanned images of their incoming mail via email, online dashboard or mobile app. With Valpak, your business will stand out from the black and white mail images with a color ad that includes a custom image and URL.
Informed Delivery emails average a 64.7%+ open rate, more than triple the 20.94% average for marketing emails
Benefits for Your Small Business
You can anticipate even better results when you integrate Informed Delivery with your Valpak PlusOne postcard:
13% more reach
Valpak’s reach is even greater as 1/3 of our audience receives USPS Informed Delivery emails.
37% more response
Advertising via a second channel (email) will increase response to your postcard campaign.
39% more attention
Multiply your Valpak postcard spend by 39% to calculate potential added monetary value.
20% more conversions
Mail campaigns integrated with digital ads have been shown to increase conversion.
Stats Source: U.S. Postal Service Informed Delivery Calculator
Valpak PlusOne Direct Mail is Limited Inventory
To ensure high response rates for our advertisers, we limit the quantity of PlusOne mailpieces available. Because PlusOne postcard pricing can run up to 30% less USD than traditional mailers, monthly quantities can sell out. Inventory is first come, first served.
Contact us here or on social media today to request a spot and start building your direct mail campaign. You can also visit valpak.com/advertise to learn more about all Valpak postcard advertising mail products and our popular shared mailer, the Blue Envelope.
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